Tuesday, 26 April 2016

How HTC Vive is Gonna Play a Major Role in New Trends in User Experience Design

Virtual reality or augmented visions are some of the buzzwords that have set the world in motion in this 22nd century. However, this experience has been around since the mid-80s, but technology always seems to hold it back. Credit goes to Oculus Rift that over the last few years allowed other to dream up competing for headsets that support virtual reality. Lately, there has been Samsung Gear VR, Google cardboard, Morpheus, OSVR and now HTC Vive.

UI/UX design studio Bangalore sprang into a discussion about HTC Vive to dissect and helps users know what sets it apart. Rift was exclusively for seated experience, it is good for a specific genre of games like cockpit. But Vive is meant to be used for using throughout the room, whether you walk or stand or sit. Within minutes, you can create a holodeck-like space in your room just like Star Trek and walk virtually in your room.

Talking about the user experience of HTC Vive it is not required to mention that it has changed the approach to UI/UX. At our Interaction design agency Bangalore, we have tested that no matter how high the resolution of the screen is, it is not so tough to see the individual pixels whether it is just an inch or two from our eyes.

You will find the upshot is as long as the processing. The UI and tracking are equally sharp. The screen door is not very distracting. And after a few minutes of playing a game, the immersion is enough to stop you from looking into it. It also helps the users to adapt this aesthetic to this sort of effect. High definition textures, landscapes, and flat surfaces look a little sharper.
Vive’s display is all about the edges of the display and rings around the field of view. When the edges of the vision are dark, the supporting structure blends. When the screen is brightly lit, it appears like wearing a pair of sunglasses with big frames. It is not detrimental to experience, but can definitely downgrade the sense of immersion.

Creative studio in Bangalore says that HTC Vive offers a virtual reality that forms a cohesive and engaging experience. Being able to move around in a small space is also a boon to realism. The freedom of movements helps to keep the virtual world engaging to users when you might not be a part of it.

Vive at present is offering enough space for room-scale experience and some excellent graphic qualities. Mobile app development Bangalore has observed that HTC Vive offers dynamic experiences to gamers. Moreover, our UI/UX design agency Bangalore has also seen that creating immersive experience is what they this device wants and thus built more intuitive action, rather than an abstract form that a traditional game controller requires.

It is all about creating fundamental and multi-sensory experiences and no doubt, HTC Vive has been successful in achieving it. Even if you do not want to experience virtual reality, you need to try Vive. Well, this is a type of VR experience, which most of us dream about. And see here it is!


Monday, 25 April 2016

Startup culture in Bangalore

Organizational Culture – be it a startup, an established business or a corporate, is an offshoot of the type, and more importantly, the dynamics of the growth trajectory and maturity of the particular business. This plays a crucial role in the overall efficiency and effectiveness of the firm as a whole, in terms of employee satisfaction as well as the overall work culture of the organization.
Now, before going in depth to the culture followed in startups, it is imperative to understand the dynamics of startup – i.e..the financial crunch, the risk factor involved, investors’ expectations and more importantly the speed of growth. There are certain constraints under which start-ups have to operate, which are not relevant for a matured corporate – the primary constraint being that of investments. A budding business, after raising the seed capital, is in constant radar of the investors on how it is performing and specifically, how fast is it growing and is the growth trajectory sustainable. Therefore, results and speed are the keys to success.

Culture 1 – Workaholic atmosphere
Start-ups are ventures wherein people join to learn and grow inorganically. The pressure of tight deadlines, massive responsibilities & ownership of work and working in a cost effective environment tends to bring the best out of bright individuals who wish to soar high in their lives. This atmosphere is not for people who are looking for a secured 9 to 5 job – doing routine work in a relaxed environment.

Culture 2 – Result Oriented
It is a common occurrence in corporates that a majority of projects which got initiated got scrapped in the middle. Start ups, however, do not have this leeway as they operate under strict deadlines and budget. So, all their operations are extremely result oriented – most of which are short term results in terms of sales figures, customer acquisition, revenues, units, margin etc. A return on investment is a critical metric for all start up operations.

Organizational culture largely depend on the type of business as well
Although, performance results and speed are key traits which are ingrained in the DNA of most of the startups, the culture of these firms also depends upon the type and dynamics of the business that they operate in. For example, the organizational culture in a mobile app development startup in Bangalore would be different from an agency startup – be it the UI/UX design agency Bangalore or Interaction design agency Bangalore. The mobile app development project being a technically focused project requires more of an in-house set-up with technical geeks working long hours in their workstations designing algorithms and programs, trying to provide a decent shape to the mobile app. On the other hand, agency startups specifically interactional designs or any other marketing related startups need to be extremely dynamic and outdoor being in constant touch with prospective clients, pushing their products, designing customized packages for specific customers and clinching & closing on the deal.


Therefore, depending on the requirement, the work style and environment may differ but the culture remains the same – Visible results in a quick turnaround time.

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