Sunday, 1 May 2016

Future of Virtual reality in comparison with augmented reality

Thinking of the key advancements human race has made in the current century, TECHNOLOGY seems to be the most visible and prominent facet, which has become a part and parcel of everyone’s life. Juxtaposing the mindset of consumers today with that of yesteryears, there has been a paradigm shift in the technical mindset and acceptability of consumers. Talking of technical prowess and sophistication, both Virtual and Augmented reality have been trending in some form or the other – at times, complementing each other, posing a serious threat in the commercial growth and sustainability.
Now, before diving deep into the future prospects – in terms of commercial acceptability, innovation and resemblance to the real world, it is imperative to understand the basic nitty-gritty of these two technological innovations.

Virtual Reality: Virtual Reality deals with creation of an environment of virtualization which users and consumers can interact with. The virtual world to which the user would be exposed to should be designed and created in such a manner that it should be extremely difficult to categorize the difference between the projected environment and the real world. This can be realized by wearing specially created VR glasses or helmets.

Augmented Reality: Augmented Reality, as opposed to Virtual Reality, moreover deals with the blending of virtual objects and real life. Sophisticated applications and graphics are created in such a way that consumers can distinctly draw a demarcation between the virtual and real world, and at the same time, interact between the two.

Therefore, the primary objective behind the growth of VR and AR are more or less the same, but the way the two of them proceeds to achieve the objective are different. While AR enables users to touch and feel virtual objects in synch with the real world, VR immerses the user in a completely fabricated environment, camouflaging the presence of the real world.

So, the million dollar question is – Which of the two technologies has more potential to succeed?
Practically, from an implementation point of view, Augmented Reality has been able to capture a larger chunk of customer preference and attention as compared to Virtual Reality. There has been many AR products which have already hit the market – the most trending of which is the Google Glass and other wearable technologies launched by Microsoft. VR, on the other hand, is still on the upsurge and has to go a long way before making an indelible mark in the commercial arena. Therefore, while there is little doubt on the potential behind both the technologies, AR may clinch the battle, as far as the commercial angle is concerned.


Both of them, however, has their own unique selling propositions. When the prime focus of an application in on content – VR is the obvious choice. Virtual Reality application ensures that the consumers are completely focused on content – there is no deviation, it’s one of the most immersive ways to convey a story. AR, on the other hand, focuses more on reality – contextualization of virtual content to real life scenarios. To conclude, both AR and VR attempts to create a virtual world for consumers – AR tinkers with reality while VR averts it.

To know more visit @ http://www.cartoonmango.com/

Tuesday, 26 April 2016

How HTC Vive is Gonna Play a Major Role in New Trends in User Experience Design

Virtual reality or augmented visions are some of the buzzwords that have set the world in motion in this 22nd century. However, this experience has been around since the mid-80s, but technology always seems to hold it back. Credit goes to Oculus Rift that over the last few years allowed other to dream up competing for headsets that support virtual reality. Lately, there has been Samsung Gear VR, Google cardboard, Morpheus, OSVR and now HTC Vive.

UI/UX design studio Bangalore sprang into a discussion about HTC Vive to dissect and helps users know what sets it apart. Rift was exclusively for seated experience, it is good for a specific genre of games like cockpit. But Vive is meant to be used for using throughout the room, whether you walk or stand or sit. Within minutes, you can create a holodeck-like space in your room just like Star Trek and walk virtually in your room.

Talking about the user experience of HTC Vive it is not required to mention that it has changed the approach to UI/UX. At our Interaction design agency Bangalore, we have tested that no matter how high the resolution of the screen is, it is not so tough to see the individual pixels whether it is just an inch or two from our eyes.

You will find the upshot is as long as the processing. The UI and tracking are equally sharp. The screen door is not very distracting. And after a few minutes of playing a game, the immersion is enough to stop you from looking into it. It also helps the users to adapt this aesthetic to this sort of effect. High definition textures, landscapes, and flat surfaces look a little sharper.
Vive’s display is all about the edges of the display and rings around the field of view. When the edges of the vision are dark, the supporting structure blends. When the screen is brightly lit, it appears like wearing a pair of sunglasses with big frames. It is not detrimental to experience, but can definitely downgrade the sense of immersion.

Creative studio in Bangalore says that HTC Vive offers a virtual reality that forms a cohesive and engaging experience. Being able to move around in a small space is also a boon to realism. The freedom of movements helps to keep the virtual world engaging to users when you might not be a part of it.

Vive at present is offering enough space for room-scale experience and some excellent graphic qualities. Mobile app development Bangalore has observed that HTC Vive offers dynamic experiences to gamers. Moreover, our UI/UX design agency Bangalore has also seen that creating immersive experience is what they this device wants and thus built more intuitive action, rather than an abstract form that a traditional game controller requires.

It is all about creating fundamental and multi-sensory experiences and no doubt, HTC Vive has been successful in achieving it. Even if you do not want to experience virtual reality, you need to try Vive. Well, this is a type of VR experience, which most of us dream about. And see here it is!


Monday, 25 April 2016

Startup culture in Bangalore

Organizational Culture – be it a startup, an established business or a corporate, is an offshoot of the type, and more importantly, the dynamics of the growth trajectory and maturity of the particular business. This plays a crucial role in the overall efficiency and effectiveness of the firm as a whole, in terms of employee satisfaction as well as the overall work culture of the organization.
Now, before going in depth to the culture followed in startups, it is imperative to understand the dynamics of startup – i.e..the financial crunch, the risk factor involved, investors’ expectations and more importantly the speed of growth. There are certain constraints under which start-ups have to operate, which are not relevant for a matured corporate – the primary constraint being that of investments. A budding business, after raising the seed capital, is in constant radar of the investors on how it is performing and specifically, how fast is it growing and is the growth trajectory sustainable. Therefore, results and speed are the keys to success.

Culture 1 – Workaholic atmosphere
Start-ups are ventures wherein people join to learn and grow inorganically. The pressure of tight deadlines, massive responsibilities & ownership of work and working in a cost effective environment tends to bring the best out of bright individuals who wish to soar high in their lives. This atmosphere is not for people who are looking for a secured 9 to 5 job – doing routine work in a relaxed environment.

Culture 2 – Result Oriented
It is a common occurrence in corporates that a majority of projects which got initiated got scrapped in the middle. Start ups, however, do not have this leeway as they operate under strict deadlines and budget. So, all their operations are extremely result oriented – most of which are short term results in terms of sales figures, customer acquisition, revenues, units, margin etc. A return on investment is a critical metric for all start up operations.

Organizational culture largely depend on the type of business as well
Although, performance results and speed are key traits which are ingrained in the DNA of most of the startups, the culture of these firms also depends upon the type and dynamics of the business that they operate in. For example, the organizational culture in a mobile app development startup in Bangalore would be different from an agency startup – be it the UI/UX design agency Bangalore or Interaction design agency Bangalore. The mobile app development project being a technically focused project requires more of an in-house set-up with technical geeks working long hours in their workstations designing algorithms and programs, trying to provide a decent shape to the mobile app. On the other hand, agency startups specifically interactional designs or any other marketing related startups need to be extremely dynamic and outdoor being in constant touch with prospective clients, pushing their products, designing customized packages for specific customers and clinching & closing on the deal.


Therefore, depending on the requirement, the work style and environment may differ but the culture remains the same – Visible results in a quick turnaround time.

To know more visit @ http://www.cartoonmango.com/

Tuesday, 15 March 2016

What Is UI UX Design and Why It’s necessary for the creation of a top quality website

INTRODUCTION

User Interface Design (UI) is nothing so complicated as such .It is just the UI/UX design and arrangement or the layout of the software or a machine. 

OBJECTIVE AND FUNCTIONS

The main objective of User Interface is to make program, software or machine user friendly. The User Interface or UI of a device is the look and feel of the on-screen menu system. How device works, its color scheme, how it responds to button presses, all of these things is the part of the user interface.
The user interface of the software deals with the user interface framework. It is generally the graphics and layouts seen on the screen. Every software has its own User Interface whether it is a system software or application software, System software or simply Operating System is the best example to study User Interface. 

HISTORY AND EVOLUTION 
(Types)

Earlier version of operating systems like DOS, MS-DOS, UNIX, etc. uses Command Line Interface (CLI). CLI was the first ever user interface used. CLI uses command line input and output which has simple textual look which makes working on CLI difficult. The user experience on CLI was not so good. 
Then comes our newer version of operating systems like Windows and Linux which introduced Graphical User Interface (GUI). Everything like color scheme, layout, mouse button presses are the part of GUI. Operating System keeps on modifying and improving user experience and interface. Then operating system for mobile phones launched and use of hardware UI introduced. It covers touch screen, accelerometer, gyroscope, proximity etc. 
How device works on screen touch, key button press, on changing the altitude of the device, on moving the device all comes in user interface. Mobile OS are such as Android, OSX, etc.

The user wants a good, faster and more efficient user interface. 

Now the question that pops up in one’s mind is How to make a good user interface? 

First of all, user needs and wills should be kept in mind like intact i.e. what user exactly wants, etc. The program layout should be simple with minimum complexion. Unnecessary calculations can be avoided to make efficiency maximum. The text font size should not be too small or large. Sharp text color like light text color on light background or dark text color on dark background must be avoided. Proper coloring of text and objects are done to make text readable and attractive. 


A good user interface includes a simple and unique design which is comfortable with user expectation. It contains complete and correct information. Use of simple and easily understandable meaning, unambiguity, recognizable words. Data is so displayed that multiple information is distinguished easily and accurately.



On the same lines Cartoon mango thinks about UI UX design & development in a very intuitive way. They are the best design agency in Bangalore because of their uniqueness, better interface and able to connect target segment with the complete application.

Thursday, 18 February 2016

creative start-ups in Bangalore


The perks of having an office park. 

We've not been writing. 
No matter how much we tried, we’ve been facing a typical agency problem: the 'Too busy to blog' Syndrome. 
Stealing a moment from work to reflect, i came out to the couch of our office balcony.  
Staring at a couple of students at the park opposite, i realized I spend all my non screen time staring at it every day. 
It's just so involuntary that it never hit me before how much this park has come to mean to us.  

Albeit crude looking and sparsely planted, we love our office park. 
It adds to our day's happiness in many, often ignored, ways. 

If we didn't have it, where would we:
1.     Go for quiet walks post lunch? Taking a break from work, going on an ice cream spree or phone conversations- it all means heading to the park. A lot can happen over at the park. 
2.     Direct our procrastination at? Yes, creative people are guilty of procrastination. But at least we get to look at nature while we indulge. 
3.     Look for inspiration? The park has educated me in green. If I had a buck for every shade of green I have spotted in this park, I could finally buy myself that intuous pro I’ve been eyeing. 
4.     Study unsuspecting kids and adults enjoying a public space? Can't emphasize how much it helps a designer's grounding when they are frequently looking at the people they’re designing for. It helps empathize and it helps design better. 
5.     Discuss our graphic design inspirations? Some designs are so yummy that they make you jump from your chair. When there's an immediate need to discuss such brilliance and our passions need a channel to ooze, it’s the park we choose.  
6.     Fight each other defending our love for either Ui or Ux. Some people live Ui, Some live Ux. It’s hard debating the qualities of one over the other and even harder to decide a winner. This park has seen many a python vs. Java rap battles. 
7.     Develop our illustration skills? Seriously, an open park with clumsy park benches, where people pop in an out as they will, is an ideal setting for live sketching and ideating. 
8.     Look at our design studio from and be proud of how far we've come. It takes a lot to build a good design agency. And taking a moment to realize that at the end of a crazy work day just helps us be more grateful.